SEO or Search Engine Optimisation is the process of increasing "organic" or "natural" traffic to your website by improving visibility in un-paid search results. FirstSite is optimised for Google and we'll make sure that your website is a Google winner to make it easier for your customers to find you online.

To improve the visibility of your website in search engine results, you can apply SEO values in site title and meta description. You can change the site title and description in settings which is located in the left menu.

Title tags are the most important tag for your site's SEO. Like the title of a chapter in a book, your title tag tells people and search engines what your page is about.

Your title will appear in the title bar of your web browser and also describes your Site in the search engine results.

A winning site description can influence users' decision to click through your site. CTRs (click through rates) is a ranking factor in search results ranking. A website that has high organic CTRs will be pushed to a good position in search results; it tells the search engine bot that this site has what most people are interested in for the phrase that was used in search.

Also, higher CTRs means more people visit your site which also mean, it can increase the conversion rate.

Write unique title and description for each page. When all pages can be discovered by search engines, it maximises the SEO benefit. You can edit page SEO values in page located at the left menu: