You've hired an SEO expert to find the right keywords, ensured sufficient backlinks, integrated Google webmaster services, frequently updated your content, shared your content on social media as often as you could. You have literally done everything there is to be done, and yet the new kid on the block is still beating you at SEO. Why is that?

Over the years, Search Engine Optimization has dramatically evolved. Google’s updates to its indexing algorithm ( Penguin , Panda, Panda 2 ) and now with machine learning to automatically evolve , ensures that the site is mostly focused on rewarding websites that develop relevance through content rather than through using tricks to game the search results ranking system.

Even with all the right content your site just doesn't do as well as it could have. It's time to take a little peek under the hood. Google has created just the tool for your to understand how it views your website.

Pagespeed Insights analyzes the content of a web page, then generates suggestions to make that page perform better. There may be several articles on the internet by SEO consultants who are technically not capable or are just too lazy to optimise your website to the standards of pagespeed and would tell you that it does not matter.

However, unless your Search Engine Optimisation strategy does not include Google, every variable matters. Google cares about your users' (also their users) experience on the internet. Pagespeed insights can help you understand clearly which technical aspects of your site's usability (hence SEO) is broken and how to fix it.

Drag and drop editors like Wxx, Wxxxxx, Pagexxxx usually perform exceedingly poorly on PageSpeed. The automatic code conversions are only made to cater to the visual aspects of building a website. If your web traffic does not rely on search optimisation. They make really good and cost efficient starter sites. However, if you were attempting a serious SEO campaign, you'll find your sports car running on only a motorcycle engine.

The open source world provides a number of good options with search engine optimisation. Wordpress and Joomla are all inherently designed with SEO technical functionalities in mind and while it's not as easy to use as DIY editors, they provide a good ability for customisation and not to mention a ton of free/paid extensions and widgets to make your site feature rich. Coupled with strong developer communities, if implemented correctly a Wordpress/Joomla site can provide a cost efficient, search engine optimised site that is feature rich.

The only challenge with Wordpress and Joomla is that being a opensource code base, you will need to be particularly careful about which other extensions and widgets you add to the codebase and to also optimise that code base as well. In addition, you should also need to upkeep the sites as browsers update and new devices become available. Most importantly you will need to secure the site from security hacks which happens a fair bit for the open source code deployments.

While it may seem like a lot of hassle, this is the common choice for most websites on the internet as many SEO consultants have found the technicalities manageable or are able to find complementary php developers who are able to maintain and manage their client's sites.

FirstSite is a Search Engine Optimised Drag and Drop system by 8 Connect Consulting where we provide the both drag and drop capability and SEO perfection to match the Ferrari to the engine. Our sites consistently perform at >90/100 on pagespeed regardless of browser updates/devices. We do this by providing a centralised Google optimised website management system that is hosted by Amazon Web Services.

While the site may not have the customisability of Wordpress, the designs trade offs with SEO and Business features that are able to help drive traffic and improve conversion for Corporate Websites, Sales landing pages, Campaign Microsites, Wedding Websites, Event Promotion Sites and more.

Sites done on FirstSite outperform more than 90% of the websites found online. Don't take our word for it. Let Google PageSpeed tell you how we do.

For more information please visit the FirstSite information page