Blog Post

Getting followers on Instagram using data

Claire from IGCheck.com • Jun 14, 2019

How to use data to improve use of follow/engagement trains and content

You wished you had 7.9mil followers (at time of post) like @daviddobrik but follower rates have been up and down. Follow/engagement trains have been giving you the much need boosts every once in a while but sometimes the efforts are not paying off enough. Here's how to use data to maximise your use of trains and better content to become the 1% of influencers who make millions.

Better content leads more engaged long lasting followers

This comes as no surprise that followers follow you beyond the train and engage with your content way more often if they find your content interesting and relevant. However, not all content that you find interesting also appeals to your audience. An actor is only as good as the audience says he is. Using data you can get better at this.

The data driven approach

IGCheckcan not only help you showcase your engagement rates to advertisers, it can also be a useful tool for you to monitor the effectiveness of your efforts over time.

Followers vs Following

If part of your strategy involves using follow trains, you might want to check the following vs follower growth trends. Is your corresponding efforts yielding better investments or declining investments?

The rate of growth of followers should be increasing as you follow more accounts in your train. This tells you that you are following good trains. With a 1 to 1 ratio that only means that everyone you've followed has followed you back with no exponential returns on the efforts. Correspondingly if you gain less followers than people you have followed it only means that there are leeches on the train, get out immediately. A good train should yield >1 follower per account followed.

Engagement Rates

Correspondingly you can see how your engagement trains are performing by looking at their performance. See which posts have been responding to trains and which have had little or no effect.

Investing in better content

However there's no better way to grow your engagement and follower rates than by looking at what people are genuinely interested in. Some posts perform better than others. With a snapshot view on IGCheck, you can find out what works and what nobody really cares about. Though in David's case nobody is still about 1.4mil likes. Which also tells you, his audience care much about him and his content.

How much time does it take?

The data driven approach is a systematic approach to better engagement and follower growth. With a combination of better content and boosts from trains. You might be on your way to your first million followers sooner than you think.

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