Blog Post
Gamer eSports Influencers - 8 Facts about Twitch that will change your influencer marketing strategy
Jean Tan • Dec 04, 2019
Influencer marketing for men?
Competitive video gaming will debut at this week’s Southeast Asian Games for the first time. The esports tournament, set from Dec. 5 to 10, will gather some of the region’s toughest and most accomplished gamers, who’re wildly popular among their online followers. As of May 2018, Twitch, the leading streaming platform, had 2.2 million broadcasters monthly and 15 million daily active users, with around a million average concurrent users. This may seem like a small number compared to Instagram and Youtube, the first 2 platforms on leading free to use Influencer Analytics plaftform IGCheck. However here are 8 facts that might change your mind as a brand/marketer.
- More than 80% of Twitch Users are males. New studies have shown that males rely on gaming influencers on decision making.
- More than 50% of Twitch users are between the ages 18-34. A huge bracket admittedly but this is generally not a young audience but a more matured and probably prime earning years audience.
- More than USD$30million have been raised for Charity on Twitch.
- A million people watched a single event with more than 250,000 spontaneously watching a single channel.
- Almost half a million people watched a game premiere
- The average daily viewing time is 95 mins compared to about 30 mins for Instagram and the same for Youtube.
- With no surprise that the US is still the main viewers of Twitch (~20%) with the English language being the main broadcast language (~60%)
- The most popular Twitch streamer Ninja, was watched for more than 150 million minutes last year.
Want to check out Twitch influencers? Check them out on IGCheck the leading free to use Influencer Analytics platform.
If you are a Twitch influencer, we are looking for you. Just enter your Twitch username into IGCheck to be included into our influencer shortlisting platform.
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